Orchestrii provided strategic guidance that helped Island Waldorf School successfully launch, communicate its unique philosophy, and start its journey toward becoming a trusted educational option for Hong Kong families.
Client Background
Island Waldorf School (IWS) was founded by two visionaries, pioneering mothers who essentially were educational revolutionaries. Let’s be honest. How many parents would create a school because it was on their to-do list?
However, for these two, it matter that much and they set their foot down to make it come true. They believed in the Waldorf Steiner philosophy in education so much that they took it on building something they’ve never built before, but only dreamed of. Finding a campus location, getting all the different licensing required, getting the approvals to open as a school, and of course, getting Orchestrii on board to help lay the foundations!
Their commitment to building their dreams and their vision were huge and it powered their meteoric success.
Challenge
Traditional schooling are soul-crushing, are essentially dream-stealing factories. And they’re failing many children, robbing them of their potential, and leaving them living lives feeling unfulfilled.
The visionary founders of IWS built a solution, whole-person approach ditching the siloed ways of education. Parents, desperate for a better way, responded with resounding yes! They clamoured to enrol their children in this alternative institution.
Imagine classrooms transformed into vibrant communities of learning. See dedicated teachers nurturing young minds, guiding them through their six-year journey of discovery. Envision children exploring the natural wonders of the outdoors, their imaginations ignited by hands-on learning experiences. From cooking and crafting, to storytelling and dance. IWS cultivates the whole child, preparing them not just for exams, but for life.
The results? Exceeded the founders’ ambitious expectations.
Solution
Orchestrii provided a holistic strategy that went far beyond social media management, focusing on key areas to ensure the school’s successful launch.
- Clarifying the Waldorf Narrative: A Compelling Story of Holistic Education
Orchestrii helped the founders that build a narrative that resonates with parents. A narrative that sells. - Engineering the Waldorf Enrolment Engine: A System for Sustainable Growth
Generate leads, converts prospects and fills classrooms. - Architecting the IWS Website for Maximum Impact
Re-imagining the digital landscape. More showcasing, more engaging. - Social Media Amplification
Building around a strategy that draws in the like-minded tribes of parents, educators and community. These strategy led to huge results and even though the school implemented it itself, we helped made it possible. Second campus in three years?
Outcome
The first year the school opened with fewer than 10 students. In just a few years time, the second campus opened with more than hundreds of students and space that was at least four times larger than the first location. IWS served kids, and not just that – FAMILIES.
Sharon, one of the co-founders, shared what came as a pleasant surprise was that they didn’t imagine a school would positively impact not just the children, but their families too. Children who had struggled in more traditional learning environments regained their joy of learning, which in turn reduced stress at home, and translated to a happier family life.
Key Takeaways
- Strategic Structure: Orchestrii provided the foundational structure needed to launch the school, including admissions processes, communications strategies, and website guidance.
- Effective Storytelling: By clarifying and communicating the Waldorf philosophy in a way that addressed parents’ concerns, Orchestrii helped position the school as a trusted, alternative educational option.
- Sustainable Growth: With clear systems in place, Island Waldorf School was able to grow organically, expanding from a small cohort to a vibrant, multi-campus institution.
- Long-Term Impact: The school’s success not only benefited the children but also had a profound, positive effect on families, reducing stress and improving overall family dynamics.
Testimonial
“Orchestrii helped us put structure in place when it was most needed. I’m thrilled we worked together to set Island Waldorf School up for long-term success.”
— Sharon, Co-Founder, Island Waldorf School
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