Internal Alignment
Orchestrii partnered with Positive Partnership, an award-winning interior architecture firm led by Elaine Jamieson, to help refine their vision and brand presentation. Through a process of deep reflection and strategic alignment, Orchestrii worked with Elaine to unlock new opportunities for growth, positioning her firm for future success while staying true to its creative and practical roots.
Client Background
Elaine Jameson is the creative force behind Positive Partnership, a award-winning interior architecture firm with a true love and knack for designing spaces people love for over three decades. Positive Partnership has consistently delivered top-notch projects across the Asia Pacific region that balance aesthetic appeal with client’s commercial needs—creating spaces that elevate brand experiences and delight end-users. Her work with PURE Fitness and PURE Yoga through the course of a decade from inception of the Brand’s foray into a more lifestyle brand stands out as a testament to Positive Partnership’s ability to create spaces that are both efficient and inspiring.
Despite extensive success, Elaine and Positive Partnership reached a pivotal moment in her growth. Like many seasoned entrepreneurs, Elaine felt the need to consolidate the insights of the past and set a solid foundation for the next phase of her business. This is when she turned to Orchestrii for support.
Challenges
Elaine’s firm, while highly successful, was ready for a new page as it moved to a new country, and with a view of setting the ground running with clients old and new. Together, we:
- Shaped the Next Stage of Growth
- Clarified Brand Presentation
- Tap into Unexplored Potential
Solution: Integrated sense of brand
Elaine partnered with Karen, Orchestrii’s Orchestrator-in-Chief, to embark on a transformative journey of strategic alignment. The process was not about imposing rigid frameworks, but rather about dancing with the client—exploring the nuances and nooks of Elaine’s professional journey to illuminate the path forward.
Key Elements of the Solution
- Breakthrough sessions: We don’t just analyse their business, we dissect it. We uncover the hidden DNA of success. We extract the gold nuggets of opportunity buried beneath layers of business.
- Perspective Shifts: We don’t just shift perspectives, we shatter paradigms. We show them a world of limitless possibilities. We explore a vision of their future so compelling, that they can’t resist.
- Think big!: We engineer new avenues of growth. We build empires of success.
- Transformative Freedom: The process reinforced the idea that Elaine’s greatest strength lies in her ability to let her creative juices flow freely while maintaining her practical sensibilities. We ignite and help the firm be the best version of themselves!
Outcome
The Orchestrii process provided Elaine with the clarity and confidence she needed to take her business to the next level. Here are some of the key outcomes:
- Strategic Clarity and Vision: She now has a launchpad, a platform to reach unprecedented heights of success. Transformed her vision from ordinary to extraordinary. From local, to global.
- Expansion of Perspective: We helped her see the limitless potential within herself and her team. We unleashed a trailblazer.
- A New Approach to Brand Presentation: Before was a more siloed approach to a typical interior architects deck. Now, it speaks much more to Elaine’s character and her ethos. We didn’t just refresh her brand, we redefined it. Instead of putting her in a box, it allows her fullness to shine through.
- Wins: During the course of the project, she landed three major clients across the Asia Pacific region. We at Orchestrii know the power of internal alignment that attracts new opportunities.
Key Takeaways
- Open Exploration Leads to Deeper Insights: Rather than following a rigid process, Orchestrii’s flexible and organic approach enabled Elaine to uncover new possibilities for her business that she hadn’t previously considered.
- Strategic Reflection Is Key to Future Growth: By taking the time to reflect on her past experiences, Elaine was able to consolidate her learnings and use them as a springboard for future success.
- Holistic Alignment Creates Long-Term Vision: The process helped Elaine align her personal values, professional abilities, and business goals into a coherent strategy that will guide her in the years to come.
- Creative Freedom Paired with Practicality: Elaine’s strength lies in her ability to balance creativity with practical commercial sense. This synergy allows her to deliver authentic, on-brand spatial experiences that resonate with clients and end-users alike.
Testimonial
“Sessions with Karen are both a delight and a challenge! Working with Karen brought more than a few surprises and Aha moments! Surprises when she very skillfully presented me with perspectives on my business that I had never seen, let alone contemplated. Aha moments when, after the surprise settled down, I started to see something about myself, my journey, my potential, and my future—with multiple possibilities!
I started the Orchestrii journey because I felt I needed some clarity around direction for my social media and website—how to present my design business in a new market. What emerged was a whole structure that has opened me up to looking at my business, my abilities, and my values in a more organic form, encompassing a much broader scope of considerations and skills than I would ever have given myself credit for!
The journey is not over… it’s just begun! With Karen, it’s a ride! Be prepared for some deep reflection while Karen gently guides you to look at your business in a whole new light!”
— Elaine Jameson, Founder of Positive Partnership
Are you ready to take your business to the NEXT STAGE?
Let’s talk now.
