Orchestrii collaborated with Maison 1899 to build a luxury brand and website that reflects the soul of Burgundy—from its terroir and heritage to its atmosphere and elegance
Client Background
Maison 1899 is a historic estate nestled in the heart of Burgundy, France, recently acquired by new owners with a vision to transform it into an exclusive members’ club for wine enthusiasts. The owners dream was invite visitors to savour not just Burgundy’s world-class wines but also its unique terroir, landscape, and cultural heritage. They envisioned a cosy, yet luxury destination where members felt the connection to the essence of Burgundy—from the air and the soil to the sun and the dew.
Challenge
From blank canvas to brand masterpiece – was the Maison 1899 challenge. How do we articulate and birth a vision and bring together the auction side of things to the English-French website as well? It needed someone like Orchestrii who has a knack for high-quality aesthetics and understanding the subtleties of a refined brand.
Solution
Orchestrii provided a comprehensive solution, working closely with the client to bring their vision to life through branding, design, and web development.
- Creating a Brand Symphony
Orchestrii did no just develop a brand. We worked alongside the client to compose a masterpiece – a symphony of visuals, messaging and values. - Orchestrating the Digital Stage
A digital stage, and online experience where ether brand can shine, in conjunction with an auction platform.
Outcome
The immersive experience we created for Maison 1899’s members was luxury. And unforgettable experience that connects with its audience and captures the essence of Burgundy, inpiring people to delve deeper and to buy.
The long-term value created for Maison 1899 is strong brand equity, prestige and the start of a Maison 1899 legacy.
Key Takeaways
- Luxury Brand Building: Orchestrii helped craft a luxury brand that reflected the essence of Burgundy’s wine culture, combining elegance with approachability.
- Seamless Digital Experience: The bilingual website was designed to be both visually stunning and user-friendly, offering an immersive experience for wine lovers while integrating with an auction platform.
- Holistic Approach: From refining the visual language to overseeing web development, Orchestrii’s involvement spanned every aspect of the project, ensuring cohesion and alignment with the client’s vision.
- Collaborative Success: The close collaboration between Orchestrii and the client allowed for a refined, personalized result that perfectly captured the founders’ aesthetic and goals.
Testimonial:
“I have had the great pleasure to work with Orchestrii and Karen’s team on building the website of our luxury brand. Karen has a fantastic sense of aesthetics, a deep understanding of what it takes to build a brand and was amazing to work with throughout the process as she guided my team and I through the development, refinement, delivery and maintenance of our site. We would definitely work with her again for our future projects!”
— Team Maison 1899
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